Ontario Tender Fruit - Your orchard of choice, your partners in quality.
To succeed as the Tender Fruit supplier of choice through innovation and competitiveness by applying the best marketing, technology and management.
who we are:
The Ontario Tender Fruit Producers' Marketing Board is a not for profit, independent farming organization governed by our grower members - Ontario tender fruit producers, who are elected by their peers for terms of at least one year.
The Ontario Tender Fruit Producers operates under the Farm Products Marketing Act, and represents all Ontario producers of tender fruit who market to either the fresh or processing market. Tender fruit includes peaches, nectarines, plums and prunes, pears and sweet & sour cherries.
Similarly, the Ontario Fresh Grape Growers Marketing Board represents Ontario fresh grape producers who sell to the fresh market only. The Sovereign Coronation is the main table grape variety produced in Ontario.
Collectively, the Ontario Tender Fruit Producers and the Ontario Fresh Grape Growers represent more than 400 grower-members combined. Over 90% of all Ontario tender fruit production is based in the Niagara Peninsula. The balance is produced in Norfolk County and in Southwestern Ontario. The average annual farm gate value across Ontario from fresh market and processing sales of Ontario tender fruit totals more than $48 million and for fresh grape commodities totals more than $5 million for a combined total of more than $53 million.
what we do:
The Ontario Tender Fruit Producers and the Ontario Fresh Grape Growers were established to regulate prices and conditions of sale for Ontario tender fruit and fresh grapes, as well as for the purpose of marketing and promoting Ontario tender fruit and Ontario fresh grapes.
Today our services include:
- price determination for tender fruit and fresh grape commodities grown commercially and sold on the fresh market and for tender fruit processing
- establishing quality parameter such as minimum fruit sizing and maturity standards
- production and marketing intelligence gathering and dissemination
- tender fruit and fresh grape grower licencing and dealer-shipper appointments
- tender fruit and fresh grape new variety evaluation and research activities
- implementing food safety and quality assurance programs in conjunction with our dealer-shipper partners to further guarantee the commitment to our retail partners, always with the aim of improving the quality and value associated with Ontario tender fruit and fresh grapes
- advocating for growers with regards to business risk management, crop insurance and other support programs
- marketing and promotion initiatives with the focus of expanding the market share of all Ontario tender fruit and fresh grape commodities both domestically and internationally
- communications to and with growers and dealer-shippers regarding relevant industry issues and information
- linking all industry stakeholders including but not limited to growers, dealer-shippers, retailers, researchers and nurseries on critical industry issues for the benefit of the entire industry
- government relations and lobbying efforts
- monitoring and tracking of weather related events (including critical temperatures and growing degree days for tree fruit and fresh grapes) which affect tender fruit and grape production and timing
- maintaining memberships and participation on the Boards of various agricultural and produce associations
- sponsorship of various industry and community events which help promote Ontario tender fruit and fresh grapes
how we do it:
As grower organizations our Boards are funded primarily through our membership fees, as well as external research and promotional programs where eligible. Through these funding mechanisms we are able to carry out the mandate of the Marketing Boards and provide our services to growers.
Our success is based on the strong support and cooperation of the trade, the growers and our shipper-dealers. We're working closely with our partners to meet the changing needs of the market.